UX Audit
A systematic evaluation of your website's user experience. We identify what is working, what is not, and exactly what to fix - backed by data and design expertise, not opinions.
Why Your Website Needs a UX Audit
Websites accumulate UX problems over time. Features added without context, content that grew organically, design trends that changed - these create friction that slowly erodes your conversion rates and user satisfaction. A UX audit gives you a clear, objective view of your website's usability strengths and weaknesses.
Unlike a full website redesign, a UX audit targets specific improvements that deliver measurable results. Sometimes a few strategic changes produce better ROI than rebuilding everything from scratch. The audit tells you which approach is right for your situation.
What We Evaluate
Navigation & Information Architecture
Is your navigation clear and logical? Can users find what they need in 3 clicks or fewer? We evaluate menu structure, labeling, search functionality, and page hierarchy.
Visual Hierarchy & Layout
Does the design guide users toward key actions? We assess content prioritization, whitespace usage, typography hierarchy, and CTA prominence on every page template.
Mobile Usability
Touch targets, text readability, form usability, navigation patterns, and content reflow on mobile devices. We test across multiple screen sizes and orientations.
Forms & Conversion Points
Form length, field labels, error handling, validation feedback, and submission experience. We identify every point where users abandon the conversion process.
Content & Messaging
Clarity of value propositions, readability, content density, and messaging consistency. Users should understand what you do and why they should care within seconds.
Performance & Accessibility
Page load times, Core Web Vitals, WCAG accessibility compliance, color contrast, keyboard navigation, and screen reader compatibility.
Our UX Audit Process
- Kickoff & goals - We discuss your business goals, target audience, known user complaints, and what success looks like. This focuses the audit on what matters most for your business.
- Analytics review - We analyze your traffic data, conversion funnels, bounce rates, exit pages, and user flow patterns to identify quantitative performance issues.
- Heuristic evaluation - Our designers evaluate your website against established UX principles: consistency, feedback, error prevention, recognition over recall, flexibility, and aesthetic integrity.
- Device & browser testing - Manual testing across desktop, tablet, and mobile on multiple browsers to catch responsive design and cross-browser issues.
- Accessibility check - Automated and manual testing against WCAG 2.1 guidelines for color contrast, keyboard navigation, screen reader compatibility, and form accessibility.
- Report & roadmap - A comprehensive report with findings, annotated screenshots, prioritized recommendations, and a suggested implementation timeline.
After the Audit
A UX audit is valuable only if the findings lead to action. We can implement every recommendation we make - from quick CSS fixes to structural redesign work. Most clients choose a phased approach: fix the critical issues first, then address major and minor items over time. Combined with conversion rate optimization, a UX audit becomes the foundation for continuous improvement.
Get a UX Audit for Your Website
Start with a free consultation. We will review your website, discuss your goals, and scope a UX audit tailored to your needs and budget.
Request a UX AuditUX Audit FAQ
What is a UX audit?
A UX audit is a systematic evaluation of your website's user experience. We analyze navigation, layout, content hierarchy, accessibility, mobile usability, page speed, forms, CTAs, and user flows to identify friction points that hurt engagement and conversions. The result is an actionable report with prioritized improvements.
How is a UX audit different from a redesign?
A UX audit evaluates what you have and recommends specific improvements. A redesign creates an entirely new design. Often, a UX audit reveals that targeted fixes - not a full redesign - are the most cost-effective way to improve performance. Think of it as a diagnostic before prescribing treatment.
How long does a UX audit take?
A standard UX audit takes 1-2 weeks to complete. This includes data analysis, manual review, heuristic evaluation, accessibility testing, and report preparation. Complex sites with many user flows or e-commerce functionality may take 2-3 weeks.
What do I receive from a UX audit?
You receive a detailed report covering: executive summary of findings, page-by-page analysis with screenshots and annotations, prioritized issue list (critical, major, minor), specific design recommendations for each issue, and a suggested implementation roadmap.
Do you implement the UX audit recommendations?
Yes. We can implement all recommended improvements after the audit. Because we handle both design and development in-house, we can move from audit findings to implemented improvements quickly and accurately. Many clients pair the audit with a focused improvement sprint.
How much does a UX audit cost?
UX audit pricing depends on site complexity and scope. A focused audit of key conversion pages starts at $2,000. A comprehensive full-site audit ranges from $3,000-$6,000. We scope each audit individually during our initial consultation.
When should I get a UX audit?
Get a UX audit when: your conversion rates are declining, you are planning a redesign and want data-driven direction, your bounce rate is high, you receive user complaints about usability, or you want to validate your current design before scaling traffic through marketing.
Do you test with real users during the audit?
Our standard UX audit uses heuristic evaluation and analytics-based analysis. For projects that warrant it, we can add moderated or unmoderated user testing sessions with real users from your target audience at an additional cost. We recommend this for complex products and e-commerce sites.